When Best Buy opened a store inside the world's largest mall, we knew we'd be fighting for eyeballs. Traditional advertising would do the blocking and tackling, but to really get noticed our strategy was to be part of the attraction.
Various alternative media pieces captured attention, like this MP3 player floor cling that connected to garbage cans wrapped to look like ear buds.
As shoppers approached the Mall of America, this giant cling over the exterior doors made them think they were looking into a Best Buy store.
This digitally projected Best Buy employee had complete stopping power and created quite a buzz. It won a 2009 digital signage of the year award.
