Bauer Own the Moment

Every bench press, every wrist shot, every fist pump—the best players don't go through the motions, they own every moment of the game. This brand campaign shows how Bauer, hockey’s oldest and most authentic brand, encourages players to not just succeed in those moments, but to own them.

The Show

It's a right of passage. It's a once in a career opportunity. It's an all-consuming, thankless project with absolutely no time or budget. It's The Show. Playing off the idea that the ad industry is a soap opera, we created our own Minnesota version, "The Passive And The Aggressive." In this campagin we exemplified the passive aggressive style of our ad community with OOH, pring, overdubbed video and Twiiter responses to RSVPs—all in that familiar passisve aggressive tone.

Northwestern Mutual iPad App

Most people don't love thinking about financial planning. We made it more fun and engaging with one of the first interactive apps on tablet computers. This simple game makes the process less overwhelming, educating people along the way and in the end getting them closer to building their financial foundation.

Bauer Game Puck Tracker

This Facebook app creates a global hub of hockey's biggest moments. Built around a custom Google maps interface, players share photos of their biggest moments allowing users to track it all, even goals by their favorite pros. In the end, players from all over the world, from Iceland to Hawaii, helped put Bauer at the center of the hockey map.

GeekSquad.com

At Modern Climate we relaunched GeekSquad.com. With help from my own trusty sidekick Tristan Jimerson, we wrote every section, every page, every nerdy FAQ.

Mint Brothers

We set out to create a :30 for Best Buy and had a longer format spot in our back pocket. When I gave the script to the actors on set, neither guy had ever heard "Sister Christian" before. Nonetheless they totally nailed it. After seeing the popularity online Art Director Matt Maly and I created a website as if designed and written by our dweeby little brother.

Silence is Golden Cheerleader

How do you get people to watch ads before a feature movie? Create ads that look and sound exactly like real movie trailers. This campaign for AMC theaters and their "Silence is Golden" program ran during actual trailers, encouraging people to silence their cell phones. Also, promotimg the idea, we created a video that I can proudly say went "viral" with 12 million views. Please don't ask me to make a viral video though. It doesn't happen like that anymore.

Augmented Reality

Popscopic was an augmented reality application using a mash up of content from Best Buy, The New York Times and Billboard. We then worked with Best Buy creating a few augmented reality pieces which brought new life to their traditional Sunday insert.

Best Buy Mall of America Launch

When Best Buy opened a store inside the world's largest mall, we knew we'd be fighting for eyeballs. Traditional advertising would do the blocking and tackling, but to really get noticed our strategy was to be part of the attraction.

Various alternative media pieces captured attention, like this MP3 player floor cling that connected to garbage cans wrapped to look like ear buds.

As shoppers approached the Mall of America, this giant cling over the exterior doors made them think they were looking into a Best Buy store.

This digitally projected Best Buy employee had complete stopping power and created quite a buzz. It won a 2009 digital signage of the year award.

Silence is Golden "Soar"

This was another AMC Theater "Silence is Golden" trailer. Movie patrons were starting to catch on to the fake trailers so we upped the ante a bit with an animated feature. Working with a one-hundred piece orchestra courtesy of Emoto Music, a Disney director team and a well known animator, Mark Henn—famous for creating Simba, Jasmine and Mulan—made this a project of a lifetime.

University of Minnesota Football

Golden Gopher football is moving to a new outdoor stadium. Imagine that, college football outside, who would have thought. We created a bunch of work encouraging season ticket sales.

MinneAdpolis

We've heard it before–the advertising industry is cut-throat. However our idea was that if we could bring agencies together in one place it would help the ad community prosper. This experience showcased the 4A's agencies and gave professionals and students a place where they could learn all about advertising in MinneAdpolis.

Tripr Facebook Application

There are so many new effective ways to reach your target. We worked with a group of brilliant Standford students/developers to this build this Facebook application for Best Buy. It is a proprietary tool that allows people to create and share their travel journals with friends & family. Best Buy's strategy is to help people use technology to better their lives, this was a way to showcase it.

Tony Hawk Trick Tips

Shooting Tony Hawk, my childhood hero, was awesome. But actually, the kid skating with Tony was better that day.

Best Buy

We had the unique experience of working with photographer David LaChapelle to create this campaign, showing how people have thousands of possibilities when it comes to finding their favorite technology and entertainment.

Best Buy - Nature Photography

We shot this just north of Los Angeles near Bakersfield and I don't thnk I've ever been more cold. The elephant wranglers almost didn't let the elephants out of the trailers it was that windy and frigid. High maintenance talent—what else is new?

Radio

Here are a few radio spots I've done. Fun stuff with Adam Carolla, an NHL sponsorship, and who doesn't like spots about body parts?

Bachman's

I really like this idea for Bachman's Garden Center - framing up natural beauty and encourage people to find it at Bachman's.

Redwing Boots

An art director at Miami Ad School asked if I would help help him come up with some spec work for Red Wing Boots. I liked how this approach connected with the biker community.