It's a right of passage. It's a once in a career opportunity. It's an all-consuming, thankless project with absolutely no time or budget. It's The Show. Playing off the idea that the ad industry is a soap opera, we created our own Minnesota version, "The Passive And The Aggressive." In this campagin we exemplified the passive aggressive style of our ad community with OOH, pring, overdubbed video and Twiiter responses to RSVPs—all in that familiar passisve aggressive tone.
